Midterm ad spending climbed over $10 billion this week, what does it buy?

NPR | By Domenico Montanaro

Published October 16, 2026 at 4:46 PM EDT

Money is pouring into political races across the country, but are there limits to how much the extra cash can do to sway the outcome of the midterms.

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Domenico Montanaro

Domenico Montanaro is a senior political editor/correspondent for the Washington Desk