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CONTACT:  Bobbie Fisher, Chief Communications Officer, 757.889.9107,

Sherby Wilks to join board of Public Broadcasting Management Association

NORFOLK:  Public broadcaster WHRO announced today that Sherby Wilks, Director of Human Resources, has been elected to serve on the board of directors of the Public Broadcasting Management Association.

Wilks joined the staff of WHRO in 1985.  Throughout her tenure, she has served as the public broadcaster’s Human Resources professional, and in addition, was Clerk of the WHRO Board of Directors for several years.  She is a member of the WHRO Senior Management Team.  Prior to her employment with WHRO, she worked for 12 years for Pratt & Whitney Aircraft in Middletown, Connecticut.

Wilks has been a member of PBMA for 14 years.  She is also a member of the Society for Human Resource Management (SHRM) and the Hampton Roads Society for Human Resource Management (HRSHRM).  She served a two year term on the HRSHRM Board of Directors and held the position of Director of Education/Scholarships.

“We [will] really benefit from having an HR professional with Sherby’s background and experience participate on the PBMA board,” said Liz Rosa-Piñero, Senior Director of Human Resources of PBS.

“As a former chair of the PBMA board, I know well the caliber of work that is required of directors.  Sherby’s dedication and her thorough understanding of the complexities of public broadcasting management and employment law will make her immediately effective as a board member,” said Bert Schmidt, WHRO President and CEO.  “This is a well deserved honor from one of our industry’s most prestigious organizations."

Wilks said, “I’m very honored to have the opportunity to work more closely with PBMA, particularly in the area of human resources.  The challenges to our industry are growing, and I look forward to sharing perspectives with my fellow board members.”

WHRO is a regional media company that promotes education, culture and citizenship to the citizens of Hampton Roads, Virginia through a variety of services.  Every day, thousands of viewers and listeners tune in to broadcast programming on WHRO’s four public television and seven public radio stations.  Since its founding more than 45 years ago to support education, WHRO has employed creativity and technology to serve its mission to enrich audiences through content that educates, entertains and promotes understanding. Owned by 18 local school divisions, WHRO delivers educational and new media services to 286,000 students and 25,000 educators per month as well.