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FOR IMMEDIATE RELEASE:  January 18, 2011

Contact:  Bobbie Fisher, Chief Communications Officer, 757.889.9107


Former CPB Executive to Manage Daily Operations

Norfolk:  WHRO announced today that Douglas A. Weiss has assumed the position of Chief Operating Officer, responsible for the day-to-day operations of the public media organization.  Weiss, who will report to the Chief Executive Officer, most recently served as Director of Interactive Marketing for Davis & Company, and prior to that as Vice President of Web Development for Dominion Enterprises.

From 1994 to 2005, Weiss worked at the Corporation for Public Broadcasting serving with the Policy Development and Planning Office, as Director of the TV Future Fund, and as Senior Vice President for System and Station Development, where he was responsible for public policy, financial oversight and management of more than $275 million annually in grants, social venture investments and private/public partnerships.  He currently serves as President of the ODU Research Foundation.

“I am extremely pleased that Doug has joined the staff,” said Bert Schmidt, WHRO President and Chief Executive Officer.  “This is a particularly challenging and exciting time for WHRO, and Doug’s expertise and experience in all aspects of educational public media will be a tremendous asset as we move forward.”


WHRO is a regional media company that promotes education, culture and citizenship to the citizens of Hampton Roads, Virginia through a variety of services.  Every day, thousands of viewers and listeners tune in to broadcast programming on WHRO’s four public television and eight public radio stations.  Since its founding in 1961 to support education, WHRO has employed creativity and technology to serve its mission to enrich audiences through content that educates, entertains and promotes understanding. Owned by 18 local school divisions, WHRO delivers educational and new media services to 286,000 students and 25,000 educators per month as well.