Advertising/Marketing is a combination of programs dealing with various aspects of the psychology of marketing and consumerism. The programs deal with impulse buying, store layout, advertising, and consumer behavior. In short, they tell us what to watch for, why we purchase what we purchase, and how marketers attempt to channel and/or change our thought processes. The major goal of the series is to develop better and smarter consumers.

Block Feed

Tuesday  1/27/09  2:20- 4:00 a.m. #1-3
Wednesday  1/28/09 2:00 - 3:00 a.m. #4-5

1. That's Marketing. What is marketing and what tools does it use? The program defines segmentation, market research, packaging, variable pricing and positioning.
2. Secrets of Selling. This program takes viewers backstage to see how merchandising changes impulses into sales.
3. Supermarket Persuasion: How Food Is Merchandised. A video tour through the world of consumer manipulation at the grocery store illustrates how grocers modify your shopping behavior.
4. Why Ads Work: The Power Of Self-Deception. The most important words in advertising are the ones you don't see or hear. The program shows how to listen for these words and focus on what the ad really promises.
5. Psycho-Sell: Ad Persuasion. This program explores scientific techniques advertisers use to influence buying decisions - timing, attention, psycho-graphics, parity products, brand names and positioning.